96 Tips And Ideas On How To Get Your Blog Popular

You hardly get any traffic and want to make your blog known?

Then it’s time to bang the drum!

Because it is not enough to write good blog posts for your blog to be read. You need to actively promote your blog (at least initially) to get regular visitors.

Below you will find a number of tips and tricks for different channels and areas of your blog that will help you get more visitors and increase your reach.

1. Get to know your target group

Maybe you are thinking now:

huh? What does that have to do with wanting to spread the word about my blog?

And I tell you:

A lot.

Because only if you know exactly who you are addressing with your blog articles can you write helpful articles that are often shared and reach many people.

My tips for this:

1. Think about what problems and goals your readers have. What are you afraid of? What do you want to achieve? What keeps you up at night? Make a list of at least 20 goals and 20 fears!
2. See which blog articles are shared, linked and commented on the most on other blogs in your niche. From this you can draw conclusions about what types of blog articles would be well received by your own readers. A tool like BuzzSumo , which shows you the most shared articles on a topic or on a specific website, is helpful for this .
3. Stay tuned to question sites such as Quora, in forums, Facebook groups and possibly also sub-Reddits on your topic and pay attention to which questions are frequently asked by members of these groups or forums.
4. Do keyword research to find common questions and problems your readers have.
5. Ask your readers directly in your newsletter , in your own or someone else’s Facebook group or on your blog, which is their biggest challenge at the moment. And that regularly!
6. Get to know your readers personally. From time to time, invite a reader over for coffee or go to events in your niche.
7. Subscribe to the newsletters, Facebook pages and other channels of blogs in your niche to stay up to date with trends.

2. Search Engine Optimization

Search engine optimization, also called SEO for short , is a very good way to make your blog better known.

Although it usually takes a little longer to achieve good Google positions, visitors from search engines are often more valuable than visitors from social networks.

In addition, you can generate passive income through SEO and many of Google’s ranking factors are based on good content quality and user experience, which are things that you as a blogger should pay attention to anyway.

My tips:

1. Do keyword research  and optimize your blog articles for keywords that are actually searched for (the most important SEO measure of all!).
2. Improve your loading time  (preferably under 1.5 seconds!)
3. Switch your blog to HTTPS !
4. Link your blog articles internally to the keywords you want to rank for (link blog articles to each other and, if appropriate, your best articles from the sidebar, menu or footer)
5. Use short and descriptive permalinks (preferably without date and category)
6. Use descriptive filenames and alt text for images (preferably with keywords!)
7. Try to get backlinks for the blog articles you want to improve your Google ranking for
8. Sign up for Google Search Console and submit a sitemap to Google
9. Use a good keyword tool that shows exact search volume.
10. Include rich snippets in your blog articles to increase the click-through rate in search results
11. Use tables of contents for your blog articles
12. Write long and holistic texts (however, taking point 13 into account, longer is not always better!)
13. Write texts that meet the search intent of your keywords 100%. (e.g. using AI text generators )
14. Structure your blog articles with subheadings (h2, h3, h4…)
15. Use tables, lists, photos, videos, or other elements to make your blog articles more descriptive
16. Write meta titles and descriptions that include keywords and encourage clicks
17. Also optimize your content for other search engines (e.g. Bing)
18. Write evergreen content!
19. Eliminate 404 errors and dead outgoing and internal links
20. Optimize your click depth (blog articles you want to rank for should be reachable in under 3 clicks)
21. Create a favicon (will be shown in mobile search)
22. Use FAQ markup for your blog articles (this will show small question toggles in search results)

3.Pinterest

Pinterest is now one of the most important social networks.

Sharing your own blog posts can pay off, especially in the creative sector.

My tips:

1. Convert your account to a business profile (this gives you additional features such as Pinterest Analytics)
2. The easiest way to create images for Pinterest is with Canva
3. Pin a lot (at least 5 pins a day)!
4. When it comes to pinning, tools like Tailwind or BoardBooster can help you a lot (but remember to log in manually and pin normally as well)
5. Link your Pinterest profile to your blog
6. Bind the hover button and save button on your website
7. Use the Pinterest browser plugin for easier and faster pinning
8. Create at least 5 boards, each containing at least 50 pins
9. Activate the showcase in your profile
10. Enable Rich Pins for your blog
11. Optimize your pins, boards and profile with keywords
12. Pinterest ranks your own pins higher than repins (new content is better!)
13. Images that are longer than they are wide are best for pins

4. Facebook Groups

By posting your own posts in Facebook groups, you can reach other bloggers who share or link to them, and thereby gain new readers.

Online magazines looking for new content and cooperation partners are also represented in blogger groups.

There are now many bloggers who use Facebook groups to promote their blog posts. Nevertheless, it can be worthwhile to regularly post the latest posts there, especially since posting is very quick and doesn’t cost anything.

My tips:

1. It’s best to share your posts on Monday, Thursday or Sunday between 7am and 8am or 5pm and 6pm when most people are online (I still recommend trying other times and comparing reactions)
2. Test what type of post works best (image with link, link only, etc.)
3. Make sure that you are really allowed to share your blog posts in the group (read the group rules!)
4. You can reach even more readers by not only posting in blogger groups, but above all in the groups where your target group is
5. Don’t post to too many groups at the same time or you may annoy your Facebook friends. It is also possible that Facebook will no longer show your posts to as many people or, in extreme cases, even temporarily block your account.
   

5. Facebook Ads

Due to the abundance of content on Facebook, the Facebook algorithm selects very strongly which content is displayed to whom.

As a result, sometimes you don’t get as far as you would like with the organic reach.

Paid Facebook advertising can help, in the course of which you can get more fans or clicks to your blog.

My tips:

1. Set your budget high. As a rule, this results in a higher CTR (click-through rate) and thus a cheaper CPC (cost-per-click) or CPA (cost-per-action, e.g. per “like” indication)
2. Experiment with different ads, ad formats and audiences!
3. Plan a bit of budget that you use for testing (ultimately, it’s cheaper to burn $100 testing and thereby find an ad that has a very low CPC than having a high CTR ad that over the total runtime costs hundreds of euros more)
4. Never use the Promote Post feature. This will only burn you money. Believe me.

6. Facebook page

A dedicated Facebook page is a must for any blog to gain exposure and keep regular readers up to date.

However, due to the fact that Facebook members like more and more over the course of their lives and follow more Facebook groups and pages, it is becoming increasingly difficult to achieve a high reach with your own content.

My tips:

1. Experiment with what type of content (images, videos, blog posts) resonates best with your fans
2. Also share posts from other blogs to draw their attention to you and to be shared yourself (keyword: reciprocity!)

7. Write guest articles

When you write a guest article, you benefit from the reach of another blogger or online magazine.

Under certain circumstances, you can get visitors to your own blog for days, weeks or even months with just one guest article. You will also get some fans, followers or newsletter subscribers yourself . In addition, you will usually be linked in the guest post, which will help you with your Google ranking.

In return, the blog or online magazine where you post the guest article gets free content. So win win!

My tips:

1. Start with smaller blogs to get references and make a name for yourself as a writer. Then, use those references to get guest articles on major blogs or online magazines.
2. When you write your guest article, promote your own blog as little as possible (preferably only in the author profile). Instead, focus on adding as much value as possible to the host blog.
3. Share the guest articles you write for others on your own channels as well

8. Offer guest articles

Not only by writing, but also by offering guest articles, you can make your blog better known.

Because most of the time your blog will also be linked by the guest author or shared on Facebook, Twitter and Co.

My tips:

1. The Blog Guest Authors Facebook group is a great place to look for guest authors for your blog
2. Look for guest authors who themselves have a high reach (guest authors are also happy to share their contribution in your own channels)
3. Make sure your guest authors’ articles are 100% relevant to your blog

9. Sweepstakes

Sweepstakes may require a bit of investment for prizes, but they attract visitors.

They like to be liked, shared and linked and thus help you to make your blog better known.

My tips:

1. Try to get prices from manufacturers for free
2. Register your competition with blogs or portals that present competitions
3. Require an action on the part of the participants as a condition of participation (e.g. that they follow you on a social media channel, subscribe to the newsletter , leave a blog comment, etc.)
4. Use a product-related blog article as a competition page that you optimize for a specific keyword (possible links and sharing in social networks increase the Google ranking for this article)

10. Forums and question portals

Even if classic Internet forums or question portals are slowly dying out in favor of social networks, they are still a very good source of visitors.

Above all, if you post regularly in a certain forum or question portal and achieve expert status there, you can also make your blog known.

My tips:

1. Pick a niche forum (not a big general forum) that your target audience hangs out on
2. If possible, include a link to your blog in your signature
3. Try to post regularly in the forum and write really helpful articles
4. Especially in the beginning, hold back on advertising your own blog

11. Blog Comments

By commenting on other blogs, you can also generate some traffic. But don’t expect too much from it:

Because that’s mostly how other bloggers come to your blog. So you will hardly reach your target group.

However, blog comments can be a good way to cooperate with other bloggers, e.g. B. in the form of guest articles.

My tips (comment netiquette):

1. Use comments on other blogs to start collaborations with other bloggers and build friendships
2. For each of your comments, focus on providing value for the reader and for the author (e.g. by making meaningful additions to the article)
3. Always show appreciation in your comments. No comment should be exclusively critical.
4. If you express criticism, then always objective and constructive.
5. Avoid short comments, make an effort and invest time in writing really good comments!
6. Read the article completely before commenting!
7. Comment backlinks bring little or nothing for the Google ranking. Never comment for this reason!

12. Aggregators and Directories

Aggregators (sites that automatically collect content from other sites) and blog directories can also be good ways to promote your content or blog.

1. Start your own podcast and distribute it on podcast portals.
2. Make your photos available free of charge in image databases.
3. Create infographics and share them on infographic portals and on Pinterest
4. Submit your newsfeed to RSS aggregators and directories
5. Publish press releases (if you have the necessary change, preferably on payment portals and please do not enter the same press release in 150 portals!)
6. Submit your blog to Google News (but only if you also write news articles!)
7. Register in blog directories (e.g. bloggers or trusted blogs ) and link lists (ideally relevant to the topic!)

13. Offline Marketing

Offline marketing can also be useful if you want to make your blog better known and get more followers!

My tips:

1. Visit blogger events or actively participate in an event,
2. Organize your own blogger events (regulars’ table, bar camp, conference, etc.)
3. Have a sticker printed with your logo for your laptop
4. Order business cards (link to your blog and social media channels)
5. Write guest articles or give interviews for print media

14. Other Tips

There are many more ways to get more visitors to your blog. Below are all the methods that don’t fit into the rest of the categories.

My tips:

1. Actively recycle content (update an old blog article and repost it, possibly in a new format)
2. Join a blog parade or host one yourself
3. Include your blog URL in your email signature
4. Include a blogroll in your blog and link each other to other bloggers
5. Publish sponsored posts on your blog (often shared by the advertised company)
6. Publish test reports on your blog and create a test seal, then write to the manufacturer of the product and draw their attention to the test report and seal (a link is required for the use of the seal)
7. Write the types of blog articles that are well received and shared often (controversial articles, how-tos, studies, etc.)
8. Write interesting headlines that invite clicks
9. Link and share other bloggers’ content (remember to tag bloggers if you share their articles on your social media channels)

FAQ

Here I have compiled the answers to the most frequently asked questions about blogging: